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AT&T has reached a deal with TPG Capital that will see struggling satellite TV provider DirecTV become its own standalone company.
Under the terms of the arrangement, the deal will create a new company called DirecTV with an implied enterprise value of $16.25 billion. TPG Capital will take a 30% stake in the business, while AT&T will own the remaining 70%.
The deal has been in the works for months as AT&T has been looking for ways to offset the impact of DirecTV's subscriber losses on its results, Variety reports.
'This agreement aligns with our investment and operational focus on connectivity and content, and the strategic businesses that are key to growing our customer relationships across 5G wireless, fiber and HBO Max,' said AT&T CEO John Stankey.
Although the agreement covers DirecTV, AT&T TV, and AT&T U-verse MVPD, it doesn't include AT&T's Latin American video operations, U-verse network assets, AT&T's Sky Mexico investment, or regional sports networks.
AT&T has also committed to absorbing $2.5 billion in net losses from the NFL Sunday Ticket package. The carrier will get $7.6 billion in cash from the new entity.
In the fourth quarter of 2020, DirecTV recorded a net loss of 617,000 subscribers. The company has seen a steady decline in subscribers for two years, though AT&T says the situation has improved in the past five quarters.
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Several weeks ago, AT&T announced that it would be rebranding its DirecTV Now streaming service to AT&T TV Now. That rebrand has officially started rolling out to users starting today.
When you open the DirecTV Now app on one of your devices, you'll be presented with a pop-up telling you that the service will soon become known as AT&T TV Now. AT&T is quick to note that you still have the 'same TV freedom' with the new name.
As detailed by TechCrunch, the DirecTV Now took to Twitter today to tease that its account 'is about to get a whole new look.' This was a clear hint at the impending rebrand, and the company confirmed that the change is officially starting to roll out to users today.
Macbook arabic backlit keyboard. At this point, the DirecTV Now app is still branded as such in the App Store on iOS and tvOS. As the rebrand rolls out, we expect this to change sooner rather than later. Your app should update automatically, AT&T says.
For existing DirecTV Now users, not much other than the branding will change, at least in the short term. If you ever need to sign in to a TV app (such as ESPN), you'll need to choose AT&T TV Now as your provider rather than DirecTV Now. If you're already signed in, however, you shouldn't have to reauthenticate. It's unclear how the change might affect the Apple TV's single sign-on feature.
As we explained last month, the goal with the rebrand is to streamline AT&T's streaming TV services. The recently announced AT&T TV platform will use the same app as AT&T TV Now. Ideally, the company only having to maintain a single TV app will improve the experience across the board.
Have you noticed your DirecTV Now service rebranding to AT&T TV Now? Let us know down in the comments.
Heads up — this account is about to get a whole new look. Stay tuned for an exciting announcement. 👀
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Hearthstone download macbook. AppleInsider has affiliate partnerships and may earn commission on products purchased through affiliate links. These partnerships do not influence our editorial content.
Several weeks ago, AT&T announced that it would be rebranding its DirecTV Now streaming service to AT&T TV Now. That rebrand has officially started rolling out to users starting today.
When you open the DirecTV Now app on one of your devices, you'll be presented with a pop-up telling you that the service will soon become known as AT&T TV Now. AT&T is quick to note that you still have the 'same TV freedom' with the new name.
As detailed by TechCrunch, the DirecTV Now took to Twitter today to tease that its account 'is about to get a whole new look.' This was a clear hint at the impending rebrand, and the company confirmed that the change is officially starting to roll out to users today.
Macbook arabic backlit keyboard. At this point, the DirecTV Now app is still branded as such in the App Store on iOS and tvOS. As the rebrand rolls out, we expect this to change sooner rather than later. Your app should update automatically, AT&T says.
For existing DirecTV Now users, not much other than the branding will change, at least in the short term. If you ever need to sign in to a TV app (such as ESPN), you'll need to choose AT&T TV Now as your provider rather than DirecTV Now. If you're already signed in, however, you shouldn't have to reauthenticate. It's unclear how the change might affect the Apple TV's single sign-on feature.
As we explained last month, the goal with the rebrand is to streamline AT&T's streaming TV services. The recently announced AT&T TV platform will use the same app as AT&T TV Now. Ideally, the company only having to maintain a single TV app will improve the experience across the board.
Have you noticed your DirecTV Now service rebranding to AT&T TV Now? Let us know down in the comments.
Heads up — this account is about to get a whole new look. Stay tuned for an exciting announcement. 👀
— DIRECTV NOW (@directvnow) August 13, 2019
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